“Product means the goods-and-services combination the company offers to the target market.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) As Tastys trail mix the only product we offer is simply trail mix . We would eventually expand into more products such as other related snack products like flavored chips and candy , etc. But for now it is essential to build a strong brand and following before expanding. It can cause a brand major problems to expand too quickly. “It holds that the four Ps concept takes the seller’s view of the market, not the buyer’s view.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) This is something we as a brand plan to embody to further expand our brand and to make this be known as a quality brand to our consumers.
No comments:
Post a Comment