DISTURBUTION

   Distribution or “Place” is a huge part of getting this Tastys brand out there. “Place includes company activities that make the product available to target consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) For Tatsys I think we would strictly keep this to just chile and Las Vegas. I think these are definitely two markets that would be a good starting point and we have roots in both places. Las Vegas is already huge in the food industry so it would be a good place to start out here. I definitely think we would be held In grocery stores such as Smiths  and be carried in many gas stations. Since we are in Vegas we could use the food scene to our advantage and get them to use some of our products even if we have to give it to them for free to start.”The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing integrated marketing programs.” ( Armstrong & Kotler, Marketing: An Introduction, Pg.54) When identifying these 4 P’s we have covered all our bases for Tatsys trail mix to get it off the ground. Each plays an important role such as distribution.