BUSINESS MISSION STATEMENT

Business Mission Statement

Tasty  is a brand that people can trust. We simply seek to give customers a high quality product with the highest quality of ingredients. We don’t seek to force a product on people.” Instead the mission should focus on customers and the customer experience the company seeks to create.” (Armstrong & Kotler, Marketing: An Introduction, Pg.40) Thats exactly what our brand is all about we are creating an experience that goes far beyond our product we create. “Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” (Armstrong & Kotler, Marketing: An Introduction, Pg.41) Which is why at Tastys our mission is meant to be simple and clear. Tasty trail mix simply put pure ingredients. AtTatsys quality and customer experience is our one an only mission. We are a customer oriented company not a product oriented company. 

TARGET MARKETING STRATEGY

 
"Marketing implementation the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Armstrong & Kotler , Marketing : An Introduction , pg 57 This is the make or break part of tatstys Chilean trail mix . Simply put you can have the greatest marketing strategy in the world  but  it all comes down to how you implement it that depends on it being successful or not . The Tasty will do this by constantly meeting with all departments to make sure we are all on the same page working towards the same goal. It starts with the CEO and goes all the way down to the distribution to even the stores we are being carried in . This is the part of the business in which team work is vital to our success of tasty's trail mix . 
   

PROMOTION

   Promotion is a huge element of getting a brand out there. As defined,”Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) A lot of this will be done through the use of social media. It is so huge now a days that we will blanket our brand across all online platforms to get the name out there to consumers. We also hope to prove to our consumers that we have a quality brand so that they will spread through word of mouth this can be a huge part of promotion also. ”Some critics think that the four Ps may omit or underemphasize certain important activities.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) The four P’s covers a large business aspect of Tastys trail mixx

PRICE

It has been said that, “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) We consider that to be very true for our brand and another very important aspect of this is price. “Price is the amount of money customers must pay to obtain the product.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53)Tastys trail mix will be a very good price point and will offer a bigger serving size than other competitors at our price point as well as being a high quality product. the normal size for that price point will definitely stand out against the competition. 

PRODUCT

Product

“Product means the goods-and-services combination the company offers to the target market.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) As Tastys trail mix  the only product we offer is simply trail mix . We would eventually expand into more products such as other related snack products like flavored chips and candy , etc. But for now it is essential to build a strong brand and following before expanding. It can cause a brand major problems to expand too quickly. “It holds that the four Ps concept takes the seller’s view of the market, not the buyer’s view.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) This is something we as a brand plan to embody to further expand our brand and to make this be known as a quality brand to our consumers. 

DISTURBUTION

   Distribution or “Place” is a huge part of getting this Tastys brand out there. “Place includes company activities that make the product available to target consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) For Tatsys I think we would strictly keep this to just chile and Las Vegas. I think these are definitely two markets that would be a good starting point and we have roots in both places. Las Vegas is already huge in the food industry so it would be a good place to start out here. I definitely think we would be held In grocery stores such as Smiths  and be carried in many gas stations. Since we are in Vegas we could use the food scene to our advantage and get them to use some of our products even if we have to give it to them for free to start.”The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing integrated marketing programs.” ( Armstrong & Kotler, Marketing: An Introduction, Pg.54) When identifying these 4 P’s we have covered all our bases for Tatsys trail mix to get it off the ground. Each plays an important role such as distribution. 

IMPLEMENTATIUON EVALUATION CONTROL

   “Marketing implementation the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) This is the make or break part for Tatsys.Simply put you can have the greatest marketing strategy in the world but it all comes down to how you implement it that depends on it being successful or not. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) TheTastys brand will do this by constantly meeting with all departments to make sure we are all on the same page working towards the same goal. It starts with the CEO and goes all the way down to the distributors to even the stores we are being carried in. This is the part of the business in which team work is vital to our success and Tasty will work to make sure daily we are all on the same page. 

SWOT ANALYSIS

“Managing the marketing function begins with a complete analysis of the company’s situation.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) At Tastys we know this is an important part of building a successful brand. For us we feel the strengths of our company are the fact that we are made in the U.S. and are a small brand that doesn't manufacture tons of products. However at the same time the size of our company could prove to be a weakness later on down the road in terms of manufacture pricing and distribution. These are only internal factors there are also external factors such as: “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) I think this is very favorable for our company because the trend now a days is most people just want value. A quality product they can get and not have to break the bank which is what Tasty does. The threats to our company are definitely just the other competitors with a price point close to ours. It’s hard to stand out on a shelf next to so many other choices. 

OBLECTIVES

An objective is defined as dealing with facts without allowing personal feelings to confuse them. “The company needs to turn its mission into detailed supporting objectives for each level of management.” (Armstrong & Kotler, Marketing: An Introduction, Pg. 40)  Tastys mission is simple and so our objectives should be too. From a business standpoint it’s easy to say we have to set sales objectives but to our brand it’s more than just having sales. Instead our objective is simply to create a brand people stand by and trust. A brand made in America that people can be proud to buy. “These goals then become the company’s current marketing objectives.” (Armstrong & Kotler, Marketing: An Introduction, Pg. 42) This all ties to the fact that at Tastysa our objectives can’t be put into terms of money because we don’t seek to make tons of profits as our main objective. Our objective is to be a a reliable brand to people. 

WEEK 8 EOC THE ADVENTURE

Chilean trail mix is made with only the finest ingredients. A blend of mainly the finest natural product of Chile infused with an American twist. Chilean is the based of the principle of Chilean snacks and products  where the combines several natural local flavors to get that right taste. Chilean trail mix is a premium snack with extra artificial flavors all natural taste. With its roots coming form deep inside the heart of Chile .This is the perfect good snack .


The Ancient history ,of explores ,pioneers, and hunters are alike me who founded trail mix. We used various foods that were found around the country such as :nuts, dried fruits berries and candy . We came up with this sensation and became  professionals at making easy to take on trips high-energy snacks that could handle any weather, that you didn't have to cook. Many different cultures would do this because it was the easiest way to keep storage of food for long periods of time. Trail mix makes an easy snack for on the go people. It's easily customized to your tastes, and the recipe can be modified to include whatever you have on hand. The key to a successful trail mix is to vary flavors, including both sweet and salty, as well as textures, including both crunchy and soft. Here in Chile it started with  me being a pioneer as I was on my journey I came across these nuts which were later determined to be peanuts and cashews. as I continued my journey I came across some settlers or were intrigue with my findings and wanted to take them for themselves , but I wasn't having it so I picked up my musket and went along my way .Later on I cam across and exotic looking plant which was a pineapple very sweet refreshing fruit so I chopped it into little pieces and continued on my journey as I let the fruit dry it became harden and still packed a sweet flavorful punch
















 

Eoc week 10 road map to sucees

10 things I have to do for next week
finish all of the EOC
finish all tweets
make sure all quotes are good
finish (re evaluate)    Phileas Fogg  story
finish up the reading of chapter 6- 20 for final exam

EOC week 9 creative content

 Nothing is more better than a nice refreshing drink from your local bar or dive establishment. What is even more better that that drink is the bar food snacks that your munching on while your drinking. A delicious bowl of pretzels nuts etc .. sweet and salty everyone's favorite . Well tastys Chilean trail mix gives you that kick and edge you need to keep you going.!!!!


For my project I will be making  a step by step guide on how to make this delicious snack .It will be titled cooking with Sauce!!!!

ingredients that you will need :

1/2 c. toffee peanuts
1/2 c. roasted Cajun peanuts
1/2c. dried banana chips 
 1/2c dried Chile mango
1/2c.roasted Cajun corn
1/2c.chocolate covered peanuts
cayenne pepper
Chile powder

step 1 grab all your ingredients and large mixing bowl
step 2 add toffee peanuts
step 3 add roasted Cajun peanuts
step 4 add dried banana chips
step 5 add dried Chile mango
step 6 add  roasted Cajun corn
step 7 add chocolate covered peanuts
step 8add Chile powder and cayenne pepper mix all together and enjoy!!!

 

week 7 EOC the pitch

Chilean Organic tropical mix is an all natural treat. Make your taste buds tingle in delight with the exotic tastes of pineapple, papaya, banana chips, raisins, coconut chips, dried cranberries, Brazil nuts, and more.  A combination of papaya, pineapple will give a nice sweet flavor that's covered with a hint of heat from the Chile. I believe this snack  is a good an easy product that's great for bar food or just a quick snack on the go . I think It would be a good product out of its country with all the elements and flavor of a Chilean dish . sweet salty with a hint of spice . It will be so tasty that you will feel that your at home away from home.

quotes

Marketing

"The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return."

.

Customer satisfaction
"The extent to which a product’s perceived performance matches a buyer’s expectations"

Customer-managed relationships

"Marketing relationships in which customers, empowered by today’s new digital technologies, interact with companies and with each other to shape their relationships with brands."

   

Market development

"A strategy for company growth by identifying and developing new market segments for current company products."

Diversification

"A strategy for company growth through starting up or acquiring businesses outside the company’s current products and markets."

Value chain

"The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm’s products."

Political environment

"Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society."

Marketing information system (MIS)

"People and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights."

Internal databases

"Electronic collections of consumer and market information obtained from data sources within the company network."

Experimental research

"Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses."

Online marketing research

"Collecting primary data online through Internet surveys, online focus groups, Web-based experiments, or tracking consumers’ online behavior"

Culture

"The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions."

Lifestyle

"A person’s pattern of living as expressed in his or her activities, interests, and opinions".

Motive (drive)

"A need that is sufficiently pressing to direct the person to seek satisfaction of the need".

Belief

"A descriptive thought that a person holds about something."

Attitude

"A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea."

Service

"An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything"

Social marketing

"The use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society."

Brand

"A name, term, sign, symbol, design, or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors."

Co-branding

"The practice of using the established brand names of two different companies on the same product."