The BCG Growth-Share Matrix
star - Xbox One
cash cow-ps4
question mark
dog -wii
I believe Microsoft Xbox One Marketing is great in my opinion it has had 14 years of gaming dominance. For the past fourteen years ,GMR has been a trusted partner of Microsoft . They have supported Xbox One at every major point in their rise to the top of the global entertainment landscape. From Xbox Odyssey in 2001 to Xbox Kinect ,and Xbox live . Now for the new generation the much anticipated launch of Xbox One . They have built a global fleet of decked out suvs that tour special events ,retail locations and NFL games across the US ,UK and leading up to an Xbox gaming spectacle at the 2014 Super Bowl.
http://www.forbes.com/sites/jasonevangelho/2014/07/08/xbox-one-marketing-gets-aggressive-as-microsoft-offers-75-digital-credit/#4277415cc1c9
While Microsoft is touting the Xbox One as a mass-market device essential for any living room, Sony is more narrowly focused on gamers with the PS4. Gamers a typically irascible group have lovingly embraced the PS4 in response.Whether intentional or not, all the PS4 features announced at the press conference undercut whatever level of buzz Microsoft had generated among gamers with its Xbox One unveil. Not only will PS4 ($399) cost $100 less than Xbox One ($499), it will not impose any restrictions on game sharing or require any amount of Internet connectivity like the Xbox One does.
www.fastcocreate.com/.../how-playstations-focus-on-gamers-helped-ps4-
Mobile Marketing Strategy
Currently, the App Store has around 1 million apps, and it adds about 20,000 apps per month. In total, there have been over 50 billion app downloads. The Google Play Store has over 1 million apps, and there have been over 50 billion downloads. So, it’s a big market with a large user base for both iOS and Android.
If you’re curious about how to promote your mobile app, this article is for you. In this post I’ve compiled a list of resources that you can learn from and use
http://www.forbes.com/sites/theyec/2014/07/18/five-killer-marketing-and-distribution-strategies-for-your-app/#16af1fe25748 Nintendo's biggest Wii U marketing mistakes
The Wii U has had a slow start, with weak sales and a lack of consumer awareness. Some might argue that the problem is the Wii U itself, but the truth is, even if one believes the Wii U is not the “best” console, consumers aren’t logical entities that create detailed lists of specs and features and then make the “best” choice. Consumers get something because they want it, and sales is the art of making consumers believe they really need something. The problem with the Wii U is not, as some people insist, because the name is stupid or because the console is underpowered; it’s because Nintendo has done a terrible sales job
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