BUSINESS MISSION STATEMENT

Business Mission Statement

Tasty  is a brand that people can trust. We simply seek to give customers a high quality product with the highest quality of ingredients. We don’t seek to force a product on people.” Instead the mission should focus on customers and the customer experience the company seeks to create.” (Armstrong & Kotler, Marketing: An Introduction, Pg.40) Thats exactly what our brand is all about we are creating an experience that goes far beyond our product we create. “Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” (Armstrong & Kotler, Marketing: An Introduction, Pg.41) Which is why at Tastys our mission is meant to be simple and clear. Tasty trail mix simply put pure ingredients. AtTatsys quality and customer experience is our one an only mission. We are a customer oriented company not a product oriented company. 

TARGET MARKETING STRATEGY

 
"Marketing implementation the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Armstrong & Kotler , Marketing : An Introduction , pg 57 This is the make or break part of tatstys Chilean trail mix . Simply put you can have the greatest marketing strategy in the world  but  it all comes down to how you implement it that depends on it being successful or not . The Tasty will do this by constantly meeting with all departments to make sure we are all on the same page working towards the same goal. It starts with the CEO and goes all the way down to the distribution to even the stores we are being carried in . This is the part of the business in which team work is vital to our success of tasty's trail mix . 
   

PROMOTION

   Promotion is a huge element of getting a brand out there. As defined,”Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) A lot of this will be done through the use of social media. It is so huge now a days that we will blanket our brand across all online platforms to get the name out there to consumers. We also hope to prove to our consumers that we have a quality brand so that they will spread through word of mouth this can be a huge part of promotion also. ”Some critics think that the four Ps may omit or underemphasize certain important activities.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) The four P’s covers a large business aspect of Tastys trail mixx

PRICE

It has been said that, “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) We consider that to be very true for our brand and another very important aspect of this is price. “Price is the amount of money customers must pay to obtain the product.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53)Tastys trail mix will be a very good price point and will offer a bigger serving size than other competitors at our price point as well as being a high quality product. the normal size for that price point will definitely stand out against the competition. 

PRODUCT

Product

“Product means the goods-and-services combination the company offers to the target market.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) As Tastys trail mix  the only product we offer is simply trail mix . We would eventually expand into more products such as other related snack products like flavored chips and candy , etc. But for now it is essential to build a strong brand and following before expanding. It can cause a brand major problems to expand too quickly. “It holds that the four Ps concept takes the seller’s view of the market, not the buyer’s view.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 54) This is something we as a brand plan to embody to further expand our brand and to make this be known as a quality brand to our consumers. 

DISTURBUTION

   Distribution or “Place” is a huge part of getting this Tastys brand out there. “Place includes company activities that make the product available to target consumers.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 53) For Tatsys I think we would strictly keep this to just chile and Las Vegas. I think these are definitely two markets that would be a good starting point and we have roots in both places. Las Vegas is already huge in the food industry so it would be a good place to start out here. I definitely think we would be held In grocery stores such as Smiths  and be carried in many gas stations. Since we are in Vegas we could use the food scene to our advantage and get them to use some of our products even if we have to give it to them for free to start.”The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing integrated marketing programs.” ( Armstrong & Kotler, Marketing: An Introduction, Pg.54) When identifying these 4 P’s we have covered all our bases for Tatsys trail mix to get it off the ground. Each plays an important role such as distribution. 

IMPLEMENTATIUON EVALUATION CONTROL

   “Marketing implementation the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) This is the make or break part for Tatsys.Simply put you can have the greatest marketing strategy in the world but it all comes down to how you implement it that depends on it being successful or not. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” ( Armstrong & Kotler, Marketing: An Introduction, Pg. 57) TheTastys brand will do this by constantly meeting with all departments to make sure we are all on the same page working towards the same goal. It starts with the CEO and goes all the way down to the distributors to even the stores we are being carried in. This is the part of the business in which team work is vital to our success and Tasty will work to make sure daily we are all on the same page.